Whether you’re new to visual storytelling or a certified expert, here are some of the most inspiring ways creators are using typography to tell stories.In the last few years, kinetic, type-driven projects have increased in popularity, showing up in movie intros, commercials, and music videos. If you’re new to typography, animating text is much simpler than you’d think. We’ve included some tutorials throughout this post that should get you started on the right foot. These videos showcase a variety of typography techniques, both organic and digital, and represent some of the very best kinetic, type-based projects being created today!First, lets take a look at how to animate text: Steve JobsTypography uniquely animates Steve Jobs’s famous Stanford commencement address in this clean video. Animating Text StrokeThis video dives into the basics of animating text strokes in Adobe After Effects. Now, this isn’t technically typography animation, but this is a form of animation that improves your overall motion graphics if you’re using them in your video.If you’re interested in a few more of our typography-based tutorials, check these out:How to Create an Advanced Glow Effect in After EffectsCreating a “Guardians of the Galaxy” Inspired Title SequenceHow to Create an Action Promo From Paper to Screen“From Paper to Screen” showcases the history of typography in a single, entrancing video that is almost creatively overwhelming. Free Animated TypefaceIn case you don’t want to go through the trouble of animating your own text, our in-house designer and After Effects wizard, John Rodriguez, recently created this pack of FREE Neon Animated Typefaces.This post was originally published in May, 2012. It has been updated to reflect changes in the creative community.Cover image via Sony Pictures.Looking for more information on motion graphics? Check out these articles.How To Create Unique Effects by Editing Your Videos in PhotoshopHow to Create a Mid-’90s DV Camcorder Look in After EffectsWhy You Should Be Using Film Grain on Digital Video + 5 Free Film Grain OverlaysHow to Export with Transparency from Adobe After EffectsHow to Change the Color of Exterior Lights in After Effects If you want to know how to animate titles, look no further. We recently published a tutorial by Zach Ramelan on the basics of a creating an animated title sequence. 29 Ways to Stay CreativeBeautiful typography and clean motion graphics elements provide the structure for this charming video on staying creative. Creative Approaches with TypographyHere are a few simpler, older looks at innovative uses of typography. From the alphabet to a monologue from The Social Network, here are some examples to inspire your own work.The Alphabet 2This dynamic video presents each letter of the alphabet in a unique way.Nobody Is Smarter Than You AreA stylized typographic video of a speech by philosopher Terence McKenna. It features a variety of typefaces and motion techniques.The Social NetworkA typographic representation of the “Full Attention” clip from the film, The Social Network.Ira Glass on StorytellingIra Glass (NPR personality) gets the typographic treatment.Conan O’BrienUsing audio from Conan O’Brien’s last night on The Tonight Show, this video showcases beautiful 3D typography and design.Typophile Film FestivalThis is a typography video based on the five senses. This one has no CG effects — all the effects were produced by analog means. Rules of Fight ClubRelive the famous “Rules of Fight Club” monologue with this fan-tribute typographic video. Cool duotone design and grunge aesthetic! Lyric VideosOne of the most popular uses for creative typography is stellar lyric videos. One of the better ones I’ve seen in a long time comes from the recent release of Spider-Man: Into the Spiderverse. The song is by Post Malone and Swae Lee, but the video really shines in how it presents the text as the song progresses — whether it’s clouds in the sky or spray paint on the side of buildings. There’s a reason this video has a whopping 412 million views.Jenny LewisIn the same vein as Spider-Man, this video of “Just One of the Guys” by Jenny Lewis is a perfect lesson in playing with form and style to create an aesthetic.Ariana GrandeSometimes the simpler, the better. Take Ariana Grande’s last album’s lyric video for “God Is a Woman.” The video is basically entirely stock footage with text dissolves and animations. That’s all. Yet, here it is — 95 million views later!
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