Online marketing guide from Harvard Computing Group

first_img The Harvard Computing Group has published a free guide to online marketing by non-profits.The 14-page document shares some of the Harvard Computing Group’s two years of experience in managing online marketing campaigns. It offers a useful theoretical grounding for planning such a campaign, starting with examining the components of an ideal online marketing campaign.After looking at the online marketing campaign lifecycle, it then examines sample programmes, such as an e-mail newsletter and product or service launches. It then sets out an online marketing planner and campaign roadmap to help non-profits plan their own campaigns. Advertisement The Harvard Computing Group (HCG) provides white papers on technology subjects to the public. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  20 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Online marketing guide from Harvard Computing Group About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 1 September 2002 | Newslast_img read more